For many women it is recognizable: after a night out on beautiful heels, you can no longer walk from pain. The Amsterdam entrepreneur Joel Bijlmer and his girlfriend came up with a solution: Aftersocks.
These are beautiful, fashionable socks with a PVC sole underneath. They’re flexible, so easy to take with you in a handbag. At the end of the evening, exchange the pumps for the Aftersocks and you can walk safely on the street.
The two entrepreneurs put their idea on Kickstarter and received the required amount in no time. With over 27,000 orders in the first three months, the idea has now grown into a serious company. Source: aftersocks.com.