VinylPlus is the European PVC industry’s sustainable development programme. It has five goals focused on recycling, emissions, additives, energy awareness and sustainability awareness. A great deal has already been achieved in the field of PVC recycling, as well as in the other areas. In 2011, 250,000 tons were recycled. This rose to 362,076 tons in 2012 and to 444,468 tons in 2013! This brings the goal of recycling 800,000 tons per year by 2020 a step closer.